The Madras High Court has dismissed an appeal by actress Tamannaah Bhatia seeking ₹1 crore in damages from Puducherry-based Power Soaps Limited.
The dispute originated from a 2008 endorsement agreement that permitted the company to use her images for one year, ending in October 2009.
Tamannaah alleged that the company continued to use her photographs on soap wrappers and advertisements in 2010 and 2011, which she claimed hurt her commercial negotiations with other competing brands like Wipro.
However, a Division Bench of Justices P. Velmurugan and K. Govindarajan Thilakavadi upheld an earlier 2017 ruling, stating that the actress failed to provide credible evidence to establish that the company was responsible for the alleged misuse.
The court’s decision effectively closes the decade-long legal battle, with the bench noting that the materials submitted—including product wrappers and internet listings—were “unreliable and unacceptable” as legal proof.
