Very few Tamil films have tasted success as Pan-Indian movies, but that’s not the case with Telugu movies. Despite having strong content and production value, Kollywood does not seem to create an impact with its movies at Pan-India level. Let us take a look at why Tamil films are not able to create the same impact as the Telugu movies.
Telugu films have both the Andhra Pradesh and Telangana markets, as well as promotions are done in other states with the complete star cast of a film. Take ‘RRR’, for example: the whole cast, including Ram Charan, Junior NTR, Alia Bhatt, and Rajamouli, visited every state capital before the film’s premiere.
They were able to generate more talk about the film thanks to this nationwide promotional strategy. The same was true for Allu Arjun’s ‘Pushpa: The Rise’, with the team going all out in cities like Chennai, Mumbai, Cochin, and Hyderabad to promote the film. This is not the case when it comes to Tamil movies. Most promotional activities in Kollywood are focussed only in Chennai. Very rarely do stars go to other parts of the States to promote their movies.
The Telugu film business appears to have figured out how to promote itself on social media. In a short time, their songs become a social media sensation. Everyone is addicted to these viral songs and movies, from celebrities to influencers to regular people. ‘Oo Antava,’ ‘Saami Saami,’ ‘Naatu Naatu,’ ‘Butta Bomma,’ and ‘Inkem Inkem’ are just a few of the songs that have gone viral on the internet.
Telugu songs, phrases, and mannerisms all get popular on social media in no time. In Kollywood, only a few large-budget films with major actors do social media campaigns. Most Tollywood celebrities use social media to communicate with their followers on a daily basis. Majority of the star actors in Kollywood are not much active in social media.
Tamil remakes do better:
While Telugu movies are a step ahead at present to achieve pan-Indian status, most Tamil films are being remade in Hindi. ‘Vikram Vedha’, ‘Soorarai Pottru’, ‘Jai Bhim’ and ‘Maanaadu’ are some of the films that are being remade in Hindi.
This shows that movie makers from Kollywood are ready to make the film two times and add regional flavours to the original core story. This gives more authenticity to the story instead of the dubbed versions. The remake also ensures that audiences are able to connect with the film at the root level.
Mass and commercial value of Telugu cinema:
Telugu films have the effect of making the film in a mass way, which can be closely related to the movies that are usually made in Bollywood. Tamil films also have that quality, but it is not as exaggerated as Telugu, and maybe that’s the reason why Telugu films work better in North India than Tamil movies.