Filmfare announces the first-ever Flyx Filmfare OTT Awards

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Filmfare announces the first-ever Flyx Filmfare OTT Awards

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Filmfare announces the inaugural Flyx Filmfare OTT Awards; embarks on a new era of honouring the best of storytelling and fine performances

~The unique awards show will present 30 categories ranging in various sections of comedy, drama, web-original and critics’ choice for both web series and web films ~

National, 19th November, 2020: OTT platforms have become one of the staple mediums of entertainment for digital India. Further proliferated by the pandemic induced lockdown, the platforms with bold, gripping and innovative narratives have captured the hearts and attention of millions across the country. Following the soaring rise of the industry and with an aim to serve its audiences with all things entertainment, Filmfare embarks on the next journey of celebrating excellence and honouring talent with its beau ideal. Extending the honour of bestowing the Black Lady to the best of the Indian streaming industry, India’s leading entertainment brand introduces the first-ever edition of Filmfare OTT Awards in association with Flyx as its title partner. Having lauded and recognized cinematic brilliance of the mainstream film industry with the prestigious Filmfare Awards for over six decades, the announcement sees the brand take forward its legacy on the digital entertainment space for the very first time.
Speaking on the marquee announcement, Mr Deepak Lamba, CEO, Worldwide Media said, “It’s been exciting to see the remarkable rise of the streaming industry in our country over the past few years. With the exponential rise in adoption of digital consumption of content, the OTT platforms in India have become an important and critical platform for audiences and content producers alike. Filmfare has played an instrumental role over the last 6 decades in recognizing cinematic brilliance at its finest, and we believe that the launch of the Flyx Filmfare OTT awards was the right step in keeping up with our objective of recognizing the best of entertainment content and talent. The ascendancy of the OTT industry is a new chapter for India’s entertainment industry, and we along with the Black Lady are here to celebrate it.”

Sharing his thoughts about the very-first Filmfare OTT awards, Jitesh Pillaai, Editor, Filmfare said, “While it’s been a year to remember, it’s also been one with many firsts for Filmfare. The start of the year saw the prestigious Filmfare Awards being held outside Mumbai for the first time in 64 years. The end of the year will mark another milestone moment for us as we celebrate the finest in the OTT industry. One can only marvel at how the OTT space has been brimming with innovative and gripping narratives, riveting characters and new talented actors breathing life into these tales. This year, the idea of extending the legacy of Filmfare Awards to streaming platforms seeks to recognize and thank the best of content creators and artistes who have given us constant entertainment even during these trying times.’’

Sharing his thoughts about the collaboration with Filmfare, Mr. Shashank Singh, CEO & Co-founder, Flyx said, “We at Flyx are super excited to partner with Filmfare on this exciting journey, this is a historic moment for the Indian streaming industry. Filmfare has a strong legacy and Flyx brings modern age technology to digital entertainment. Flyx is a fast-growing community of movie and show lovers who love to share their excitement and enthusiasm with their friends and family. With streaming wars at its peak, Flyx helps you to find the best content that you will absolutely love.”

With Filmfare and Flyx coming together, honour your favourite stars, movies and shows by voting in this historic event. The Flyx Filmfare OTT Awards will put up entries received from various OTT platforms for voting, starting 23rd November 2020. Fans can vote for their favourite shows and actors from across 18 categories. Audience can log on to Filmfare.com and Flyx app to cast their vote.

Category Descriptor Awarded To
1 Best series Awarded to that one series across all OTT platforms for its outstanding creative work in all aspects of filmmaking Platform & Director

2 Best director, series Honouring the director who has exhibited outstanding directorial abilities while working on a series Director

3 Best actor, series (Male) : Comedy Honouring an actor (Male) who has delivered an outstanding performance in a leading role while working in a comedy series Actor

4 Best actor, series (Male) : Drama Honouring an actor (Male) who has delivered an outstanding performance in a leading role while working in a drama series Actor

5 Best actor, series (Female) : Comedy Honouring an actor (Female) who has delivered an outstanding performance in a leading role while working in a comedy series Actor

6 Best actor, series (Female) : Drama Honouring an actor (Female) who has delivered an outstanding performance in a leading role while working in a drama series Actor

7 Best supporting actor, series (Male) : Comedy Honouring an actor (Male) who has delivered an outstanding performance in a supporting role while working in a comedy series Actor

8 Best supporting actor, series (Male) : Drama Honouring an actor (Female) who has delivered an outstanding performance in a supporting role while working in a drama series Actor

9 Best supporting actor, series (Female) : Comedy Honouring an actor (Male) who has delivered an outstanding performance in a supporting role while working in a comedy series Actor

10 Best supporting actor, series (Female) : Drama Honouring an actor (Female) who has delivered an outstanding performance in a supporting role while working in a drama series Actor

11 Best original story, series Honouring the best original fiction story written for a series Story Writer

12 Best comedy (series/specials) Honouring the best series or any other special creative work specifically in the comedy genre released on an OTT platform Director/Performer

13 Best unscripted (non-fiction) original (Series/Special) Honouring the best series or any other special non-fiction piece of work released on an OTT platform Director

14 Best film, web original Awarded to that one web-original film across all OTT platforms for its outstanding creative work in all aspects of filmmaking Platform & Director

15 Best actor, web original film (Male) Honouring an actor (Male) who has delivered an outstanding performance in a leading role while working in a web-original film Actor

16 Best actor, web original film (Female) Honouring an actor (Female) who has delivered an outstanding performance in a leading role while working in a web-original film Actor

17 Best supporting actor, web original film (Male) Honouring an actor (Male) who has delivered an outstanding performance in a supporting role while working in a web-original film Actor
18 Best supporting actor, web original film (Female) Honouring an actor (Female) who has delivered an outstanding performance in a supporting role while working in a web-original film Actor

About Worldwide Media
Worldwide Media – India’s leading cross-platform entertainment and lifestyle content company is a part of the Times Group in India, and has a bouquet of iconic content brands Femina, Filmfare, GRAZIA India, GoodHomes and Home Trends.

About Filmfare
For almost seven decades, Filmfare has been the ultimate destination of Bollywood for die-hard fans by extending the rich legacy of the print magazine into a multiple formats, avenues and experiences. The brand also is known to keep the film-buffs updated with exclusive interviews, classy photo shoots, insider stories, sneak peeks, fashion coverage, movie reviews and special features. Filmfare captures Bollywood’s biggest stars and divas at their colourful, candid, beautiful, quirky and even spoilt best. Filmfare Awards recognizes the best talent in Indian cinema. Since their inception in 1953, they have been a benchmark of merit in the industry. While the legacy of Bollywood and South film industry edition continue, this prestigious ceremony has newer editions to tap audience who are Marathi, Punjabi and Bengali. The iconic ‘Black Lady’ has gone on to become the most sought-after symbol of recognition for the film industry in India and the thought of winning it is still as alluring as ever.

About Flyx
FLYX is a fun streaming social network that helps you discover what to watch and where to watch movies and shows that you will absolutely love. FLYX connects you with your friends and family and uses your personal taste to recommend content from your favorite providers.

Decision Paralysis is real and with streaming war at its peak, it is adding to the problem of content overload. People spend more than 24 minutes to find something to watch. According to a popular research 73% of people believe that their friends and family know them better than their streaming services and 66% of video streaming habits are influenced by recommendations from friends and family.

With Flyx you can find something to watch within seconds, create shareable lists, do group chats, post fun stories and create short video reviews and share it across your favorite social networks.

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