Allu Arjun and director Lokesh Kanagaraj have officially sent the internet into a frenzy.
Their upcoming collaboration, tentatively titled AA23, has set an all-time record for the highest number of Instagram Reels created for a movie announcement theme, surpassing 355,000 reels in record time.
The high-octane announcement glimpse, featuring an “Iconic Banger” score by Anirudh Ravichander, has successfully captured the global audience’s attention months before the cameras even roll.
Produced by Mythri Movie Makers, the project is rumored to be Lokesh’s long-awaited dream film, ‘Irumbukai Maayavi’.
With the shoot scheduled to commence in August 2026, the unprecedented hype surrounding the announcement theme proves that the “AALoki” brand is already a marketing powerhouse.