Actress Aditi Rao Hydari has shared her perspective on the growing importance of film promotions and marketing, emphasising that no amount of publicity can compensate for a weak story.
During promotional interactions for her upcoming film ‘Parivarik ManuRanjan’, the actress discussed the subject alongside her co-star Pankaj Tripathi.
Using food preparation as an analogy, Aditi explained that filmmaking requires the right ingredients, patience and attention to detail. She compared creating a movie to cooking a meal, pointing out that attractive presentation cannot make up for a dish that has not been prepared properly.
According to her, filmmakers should concentrate on developing compelling stories and making thoughtful creative decisions before thinking about how to promote their work.
She also highlighted the importance of having conviction in a film’s vision, including the casting choices, performances and overall presentation. Recalling the contributions of earlier filmmakers, Aditi said she hopes today’s industry continues to encourage creative experimentation rather than allowing external opinions to dictate artistic decisions.
The actress believes that marketing should complement a well-made film instead of becoming a substitute for quality content.
She further observed that genuinely engaging stories have the potential to find their audiences over time. Even when a good film does not achieve immediate success upon release, its lasting appeal can help it gain appreciation in the future.
Aditi also expressed her affection for the film industry, describing filmmaking as an artistic profession that deserves creativity and dedication at every stage. ‘Parivarik ManuRanjan’, featuring Aditi Rao Hydari and Pankaj Tripathi, is scheduled to premiere on SonyLIV on November 13.