The digital war for the Pongal 2026 box office has reached a fever pitch as the trailer for Sivakarthikeyan’s ‘Parasakthi’ reportedly surpassed the view counts of Vijay’s ‘Jana Nayagan’.
‘Parasakthi’ amassed a staggering 43 million views in less than two days, narrowly overtaking the 40 million mark set by Vijay’s political thriller.
This milestone has fueled an intense online rivalry, as ‘Jana Nayagan’ is widely regarded as Vijay’s final cinematic outing before his full-time political entry.
However, the achievement has come with controversy, as some fans point to “non-organic” view inflation through YouTube ads for Parasakthi.
Meanwhile, ‘Jana Nayagan’ continues to lead in “likes” and trending rankings, signaling a massive organic interest.
With ‘Jana Nayagan’ releasing on January 9 and Parasakthi on January 10, the clash is being viewed as more than just a box office battle.