A major industry-wide conflict is brewing as the Tamil Film Producers Council (TFPC) has officially opposed the new 8-week OTT window proposed by theater owners.
Exhibitors have demanded that no film should stream on OTT platforms until 60 days after its theatrical release to boost theater footfalls.
The TFPC, however, argues that this rule “unfairly limits a producer’s freedom to trade” and recover investments, especially for small and medium-budget films.
Producers have issued a strike warning, stating that they may stop releasing all new films from May 10, 2026, if a balanced agreement is not reached.
A token strike has already been planned for May 2 to highlight their demands for a revenue-sharing model over fixed high salaries for top stars.