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What made Vijay Sethupathi to endorse Mandee?

Tension prevailed in front of Vijay Sethupathi’s office in Chennai on Tuesday, after members of a few traders associations staged a protest against him for endorsing an online retail sales app Mandee through advertisement commercials.

The Valasaravakkam police rushed to the spot, detained the persons and restored normalcy in the area. Vijay Sethupathi was not present at his office as he was out of station for shoot of his next film, sources said.

Meanwhile, Mandee has issued a statement, explaining what made Vijay Sethupathi to endorse the brand. “Mandee connects all the stakeholders in the food commodity business – farmers, traders, retailers, distributors, super stockists and manufacturers through a single platform. It is a trade made easy using a technology-driven platform. It aims to provide increased demand consistently for sellers and provide access to more options, consistent quality, best price and convenience to buyers. The platform is focused only on Business to Business trading and NOT direct to the household.

Mandee is promoted by the founders of Jeyyam brand hailing from Salem, Tamil Nadu, with over 30 years of experience in the food commodity business. Having been in the industry for such a long time, Mandee understands the age-old challenges faced by various stakeholders in the food commodity buying and selling and aims to solve by providing customized solutions to address the pain points. By doing so, they have earned the trust of thousands of retailers, distributors, and traders across Tamil Nadu. The platform (website and the app) has been launched for the benefit of the industry after interacting with farmers, manufacturers, distributors, dealers & retailers and over one and half years of research.

While this concept of an online Mandee is new, we felt it required a trustworthy face who also shares our care and concern towards farmers and traders – makkal selvan, Vijay Sethupathi. He accepted to endorse the brand after meticulously studying the brand, its business model and proof of service. Only when he was convinced that Mandee is for the real benefit for traders and farmers, people coming from a humble trading background, did he decide to engage with Mandee.

Through this statement, the company clarifies that, “All these allegations leveled against Mandee and Vijay Sethupathi are incorrect and damages made to the celebrity’s fame are unjustified. We request the patrons of the industry to understand the initiate and extend their humble support for the welfare of the industry and the community”.” said the statement.


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