Times Music exclusive release, ‘Hamari Atariya Pe’ is a rework of a popular traditional thumri, immortalized by Begum Akhtar and many great artists over the years. Taking the tradition forward, this new track has been conceptualized and sung by Madhubanti Bagchi, and the music video features Lopamudra Raut.
Madhubanti Bagchi’s rustic, raw and mature voice makes this rendition stand out. The track strikes a perfect balance of being both, sensuous and melancholic at the same time.
The video featuring Lopamudra Raut leaves you at the edge of your seat till the very end. The contemporary, open ended video story-line, can subject the viewer to see it as a story of unrequited love or that of an eternal flame of love.
Lopamudra Raut was a finalist at Femina Miss India 2013 and was crowned ‘Miss Body Beautiful’ at Femina Miss India 2014. She is also very well known for being a celebrity participant in the reality show, Bigg Boss 10.
“There have been many beautiful renditions of, ‘Hamari Atariya Pe’, but what sets this one apart is not just how it has been visualized, but also how soulfully it has been put together,” says Lopamudra Raut.
“We have grown up listening to many classic interpretations of this traditional thumri, ‘Humri Atariya Pe’. Consequently, to work on this track was a bit scary, but also very fulfilling. When the track and the video started to come together, I was absolutely gratified,” says Madhubanti Bagchi.
Times Music has a diverse catalog of music with more than 60,000 tracks. The company also exclusively represents some of the world’s biggest International music publishers – Warner Chappell Music, Peermusic, Wixen Music, CTM Publishing and Cloud 9 Music Publishing.
Times Music has chartered a unique growth trajectory after acquiring music and video rights for Speed Records in September 2017. From 4.2 Million in 2017 to more than 23 Million subscribers today on Speed Records YouTube channel, the company has only grown from strength to strength with this collaboration.
‘Hamari Atariya Pe’ is Times Music exclusive release and is available to watch/ listen on Times Music YouTube Channel.
YouTube link of the video – https://www.youtube.com/watch?v=H0BtBDKPZ8U