Vicks, a cough and cold brand from the house of Procter & Gamble, recently announced its partnership with veteran actor Prabhu, making him the face of India’s highest selling cold tablet Vicks Action 500.
A statement said Prabhu is part of the new Vicks Action 500 Advanced campaign that has gone live. “The new campaign called ‘Storm’ takes a comical view on the storm caused in a person’s life due to common cold and how Vicks Action 500 Advanced helps give relief from the multiple symptoms of cold like
cough, headache, blocked nose, etc.”
On his involvement with the brand, Prabhu commented, “In the hectic profession that I am in, I have to be up and running all day long in heat, rain and cold weather, making me susceptible to cough and cold incidents. I have unshakable trust in Vicks as a brand and I am happy to be associated with the brand known to be caring for families for generations.”
Ritu Mittal, brand manager, Vicks P&G, said, “Vicks Action 500 Advanced was developed keeping in mind the fact that Indian consumers wish to consume lesser medicines while combating multiple symptoms of the flu. We are glad to have such a versatile personality associated with us. Our association with Prabhu Ganesan will enable us to develop a stronger connect with our consumers in Southern India.”