It seems problems in Tamil film industry are only deepening every passing day. First, Tamil Film Producers Council said there would be no new releases from March 1, protesting the digital service providers.
Then the the Tamil Nadu Film Exhibitors Association (TNFEA) also announced an indefinite strike urging the Tamil Nadu government to remove the 8 per cent local body tax.
And now, with Qube, a leading DSP, coming forward to reduce rates, the TFPC has turned the offer down and said not just the release of films, but the shootings and other works would also be stopped from March 16.
For E-Cinema, from the earlier rate of Rs 325 per show, Qube said it has now decided to collect Rs 290 per show during week 1 (first week of release of a film), Rs 250 during week 2, Rs 200 in week 3, Rs 100 in week 4 and Rs 75 in week 5. Likewise, it has also reduced DCI charges.
This is a critical time for cinema to compete with online platforms and lack of releases can work against the medium and break the movie-going habit of our audiences, it said in a statement, requesting the TFPC to allow release of films.